Governor Ronald Reagan

Ronald Reagan endorsed the campaign of conservative presidential contender Barry Goldwater in 1964. Speaking for Goldwater, Reagan stressed his belief in the importance of smaller government. He revealed his ideological motivation in a famed speech delivered on October 27, 1964: "The Founding Fathers knew a government can't control the economy without controlling people. And they knew when a government sets out to do that, it must use force and coercion to achieve its purpose. So we have come to a time for choosing." This "Time for Choosing" speech raised $1 million for Goldwater's campaign and is considered the event that launched Reagan's political career. California Republicans were impressed with Reagan's political views and charisma after his "Time for Choosing" speech and nominated him for Governor of California in 1966. In Reagan's campaign, he emphasized two main themes: "to send the welfare bums back to work," and in reference to burgeoning anti-war and anti-establishment student protests at the University of California at Berkeley, "to clean up the mess at Berkeley." Reagan was elected in November 1966, defeating two-term governor Edmund G. "Pat" Brown, and was sworn in on January 2, 1967.