Friday, October 7, 2011

CHERISH
The Association




"Cherish" was written by group member Terry Kirkman and recorded by The Association. Released in 1966, the song reached #1 on the Billboard Hot 100 in September 1966 and remained in the top position for three weeks. The single version was slightly edited by removing one of the two "And I do cherish you" lines near the end of the song. This edit was done as a means of keeping the track from exceeding the three minute mark, as radio programmers then frowned upon songs that went beyond three minutes. However, even with the edit, the song still ran over. Instead of editing further, producer Curt Boettcher intentionally listed 3:00 on the label as the song's running time. "Cherish" appears in the John Hughes film Pretty in Pink and an episode of The Nanny titled The Engagement.

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