MAD is an American humor magazine founded by editor Harvey Kurtzman and publisher William Gaines in 1952. Launched as a comic book before it became a magazine, it was widely imitated and influential, impacting not only satirical media but the entire cultural landscape of the 20th century. Its format is divided into a number of recurring segments such as TV and movie parodies, as well as freeform articles. MAD's mascot, Alfred E. Neuman, is typically the focal point of the magazine's cover, with his face often replacing a celebrity or character that is lampooned within the issue.
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