TURN DOWN DAYThe Cyrkle

The band Cyrkle was formed by guitarists and lead singers Don Dannemann and Tom Dawes who met while studying at Lafayette College in Easton, Pennsylvania. The other members were Earl Pickens on keyboards and Marty Fried on drums. They were originally a "frat rock" band called The Rhondells but were later discovered and managed by Brian Epstein, who was better known as manager of The Beatles. Epstein's business partner was New York attorney Nathan Weiss, who heard the band in Atlantic City, New Jersey, on Labor Day in 1965. He became their manager and renamed them The Cyrkle. John Lennon provided the unique spelling of their new name, which is a reference to the circular roundabout located in downtown Easton. "Turn Down Day" was the group's followup to "Red Rubber Ball". It peaked in October 1966 at #16 on the Billboard Hot 100. After The Cyrkle disbanded in late 1967, both Dawes and Danneman became professional jingle writers. Dawes wrote the famous "plop plop fizz fizz" jingle for Alka-Seltzer; Danneman wrote jingles for Continental Airlines and Swanson Foods. He penned the original 7Up Uncola song.